Demand for Kai Ika project soars, Woolworths gets on board

Stuff.

On a Friday morning, Centre Park in Auckland’s Māngere is absolutely chocka with cars waiting for one thing… fish.

It’s part of an an initiative called The Kai Ika Project, a collaboration between Papatūānuku Kōkiri Marae, LegaSea, non-commercial and commercial fisheries, which has seen demand skyrocket.

The Kai Ika project collects the parts of fish that are being discarded from recreational and commercial fishers. According to the project, fillets you buy in the shop are only 30 to 35% of the total fish.

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